Think about it, Google’s king hit is PageRank which generates highly reliable sources of whatever kind of information you ask for, based on search terms generated by idiots like you and me. Bloggers have developed a whole new set of tools that is making the reliability of information much higher and is using massively distributed human resources to find and rank that information very quickly.
A story hits the net and the Blogosphere, using newsreaders, Blogs with Trackback links and the usual power rule processes of the network evaluates that information and weaves it into it proper place in the knowledge universe very quickly.
By making Blogs the preferred system for publishing information in the first place, Google will be able to help improve the weaving and ranking processes even more reliably and in the otherwise untrustworthy world of the Internet, that will keep them on top. While other search engines are still trying to figure out how to turn their spidered information into a business, Google is focusing on what really matters, and that is reliability. The Blogosphere will benefit because Google will fund the development of the tools and they will be open source because the more of them they have out there the more valuable they are, because, can I say it again, Google does not sell search, it sells reliability, and every blogger and surfer and webmaster in the world is contributing to that. We do not get free services from Google, we pay for them with our clicks on their linked information. Pretty soon we will also be paying with our Blogging and we will be paid back with reliable information. That’s an information economy; the information is the currency, knowledge is the payoff and reliability is marketable to those whose reliance on it is highest.